“It is and it isn’t: Stereotypes, Advertising and Narrative” Precis

In the article “It is and it isn’t: Stereotypes, Advertising and Narrative” David Wall asserts that stereotypes, advertising and narrative are very powerful and that they are based of truths but does not make them truthful. Wall talks about how in politics images are made to humiliate a person or people in a campaign or for something they said; how advertising and television use stereotypes, sex, and race; how stereotypes have some truth and that they have come from history; and how an advertisement can be read one way or another depending on the viewer. The author’s purpose is to explain that stereotypes affect the media in order to show the power of the media and the stere0types or race and sex. The audience are people in the media or someone wanting to know a little about stereotypes in the media.

WALL, DAVID. "It Is And It Isn't: Stereotypes, Advertising And Narrative." Journal Of Popular Culture 41.6 (2008): 1033-1050. Academic Search Premier. Web. 16 Apr. 2013.