“Un-Friend My Heart: Facebook, Promiscuity, and a Heartbreak in a Neoliberal Age” (2011) by Ilana Gershon Precis

The article “Un-Friend My Heart: Facebook, Promiscuity, and a Heartbreak in a Neoliberal Age” (2011) by Ilana Gershon argues how Facebook affects relationships and people to show that Facebook can be harmful like other social sites. The author talks about college students she interviewed, about Facebook, how Facebook ruins relationships, how they use Facebook after a break up, and why students deactivate their profiles. Her purpose is “that Facebook encourages (but does not require) users to introduce a neoliberal logic to all their intimate relationships, which these particular users believe turns them into selves they do not want to be” (Gershon 865) in order to show the issues it causes and can cause. Facebook users that are in relationships is the audience because she talks about how it affects their relationships during and after the break up but all Facebook users are the audience since it talks about Facebook and its use.

Gershon, Ilana. "Un-Friend My Heart: Facebook, Promiscuity, And Heartbreak In A Neoliberal Age." Anthropological Quarterly 84.4 (2011): 865-894. Academic Search Premier. Web. 12 Feb. 2013.